But up until this point, the primary impact has been subscriptions. So it’s a more profitable service for us than our online service. We’ve found that mobile phones users are more likely to upgrade to our Plus version. What’s the financial impact of these mobile apps? But we’re always working on making our service better. I probably shouldn’t talk about the feature list because it would tip our hand. Is there anything higher on the list you want to get done first? We talk to our customers on a regular basis and ask them what the most important thing them are and we’re going down the list and vetting the things they care about the most. It’s not that difficult to do, and it’s on our list of feature enhancements. We were able to get closer cooperation with BlackBerry that we were with Apple.Ĭan users buy songs via the iPhone and BlackBerry through the respective apps? But it’s difficult to do something like that without cooperation from the developer of the handset. So you could have those features on the iPhone, but you decided to focus on the BlackBerry instead? We have a close relationship with the people at RIM and so we focus on providing some of these key features for the BlackBerry device. It allows us to save tracks from a station on the device when you’re connected, and you can play it even when you don’t have a connection. Probably the most significant is the caching feature. We have some pretty powerful features in the BlackBerry than the iPhone. The BlackBerry has been a more successful application for us. How do you account for more downloads and traffic coming from the BlackBerry, given the popularity of the iPhone? We’re approaching 50% of our traffic coming from mobile apps, particularly the BlackBerry. Want kind of impact has the BlackBerry app had on overall traffic for the Slacker service? I think there’s a fair amount of evidence that radio on mobile platforms is growing at a very rapid rate and it seems like there’s a lot of enthusiasm around the application for the customer. What is the significance of the 1 million downloads, other than just a nice round number?
Slacker CEO Dennis Mudd talks with Billboard about the milestone and what mobile phones mean to the company’s future. The milestone follows similar results from other Internet radio services like Pandora and Clear Channel’s iheartradio, showcasing, yet again, the popularity of mobile Internet radio services on mobile phones. Slacker Radio this week revealed that more than 1 million BlackBerry users had downloaded the personal radio service to their phones via the new BlackBerry App World.
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